The Ghanaian music scene has always been known for its vibrant energy and dynamic collaborations. But beneath the surface, there's often a simmering tension between artists, and recently, Keche’s Joshua brought one such issue to light. In a candid and fiery outburst, Joshua took to social media to blast rapper King Paluta for what he described as a blatant disregard for their collaboration, alleging that Paluta failed to support their joint project in multiple ways.
According to Joshua, the duo had reached out to King Paluta for a feature on a new track, which the rapper agreed to. But things took a sour turn when it came time to shoot the music video. Joshua claims that Paluta was conspicuously absent from the video shoot, leaving the group to wonder what could have gone wrong. And if that wasn’t enough, Paluta's support for the song after its release was almost non-existent.
Joshua didn’t hold back his frustration, revealing that King Paluta recorded himself singing the song and sent it to the group, expecting them to post it. However, despite their efforts to promote the collaboration, Paluta neither reposted nor retweeted the song, leaving Keche to do all the heavy lifting in terms of promotion.
For Joshua, this wasn’t just about one missed opportunity; it was indicative of a larger issue within the Ghanaian music industry. "There is too much hate in the music industry in Ghana," Joshua lamented, clearly disheartened by what he perceives as a lack of unity among artists.
In contrast, Joshua praised rapper Amerado, who he sees as a beacon of support and positivity within the industry. Amerado, who recently collaborated with dancehall king Shatta Wale, has consistently promoted the song, sharing it across his platforms and celebrating the collaboration. "Amerado always posts that collaboration with Shatta Wale, and that is growth in the industry," Joshua noted, highlighting the importance of mutual support in driving the industry forward.
Joshua’s remarks have sparked conversations among fans and industry insiders alike, with many questioning why some artists seem reluctant to support their peers. The music industry, after all, thrives on collaborations and the cross-promotion that comes with them. Without this, artists risk stagnating in their careers, missing out on the potential growth that comes from shared audiences.
For now, it remains to be seen whether King Paluta will respond to Joshua’s claims or whether this will simply be another episode in the ongoing saga of Ghana’s music industry. But one thing is clear: Joshua’s words have struck a chord, igniting a discussion on the need for greater solidarity among Ghanaian musicians.
As fans, all we can hope for is that these tensions will lead to a more supportive and collaborative environment, where artists lift each other up rather than tear each other down. Because in the end, it’s the music that should matter most—and the growth of the industry as a whole.
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